Think of it as collaboration Who Cares T-Shirt . Raised to the nth degree (but don’t dare call it collaboration, because that was so 2019). Or the opposite of conscious uncoupling, only the short-term style version. It’s when two brands in the same fashion bracket decide that, rather than competing with each other, they’re going to start playing with each other. On purpose and with permission. Gucci kicked off the idea back in April when its designer, Alessandro Michele, “hacked” into its sister brand Balenciaga (see, no “collaboration”) for the main Gucci collection; Balenciaga returned the favor in June. Then Jean Paul Gaultier, the brand not the man, announced that after Mr. Gaultier’s retirement, each couture show would be created by a different guest designer interpreting the brand’s signatures: in July, it was Chitose Abe of Sacai; next up will be Glenn Martens of Y/Project and Diesel. Ms. Abe also teamed up with Fendi’s Mr. Jones as part of his other gig, as artistic director of Dior Men’s, to create a men’s capsule collection in June.
Who Cares T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt
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Anonymous –
love it! I get lots of compliments at work.