Would you rather make make America trill again shirt a new friend every day, or keep an existing loyal friend for a lifetime? Unless you’re a Golden Retriever (no shade –– we love those fluffy, fun-loving goofballs), you’ll probably end up picking the ride-or-die #BFFL over a revolving door of besties. For the same reason that one trusted ally is worth five fair-weather friends, one repeat customer is far more valuable to a business than several one-off shoppers. Why? Because getting repeat business is harder than ever, and capturing new customers can be up to 25 times more expensive. Customer retention, as it turns out, is the name of the game.
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Don’t strive to be the make America trill again shirt hottest person in the room. This is the one occasion in which I will fully condone this advice. Usually, I would say the opposite and shop for produce in a tube top and Miu Miu micro-mini skirt as you should. Sporting elaborate Euphoria-inspired makeup to a Monday morning meeting? A perfect choice indeed. But please, do not bring this energy to a wedding that is not your own. Let Kylie Jenner be a lesson to us all. After wearing a gold dress to the wedding of Hailey and Justin Bieber in 2019, the influencer’s look has gone down in the pop culture history books (and not in a good way). Recall: wedding guest fashion is not Met Gala fashion, and the event is not about you. So now is the time to reel it in and allow a couple of days to shine. But, of course, that means no sequins, sparkles, tiara, and nothing resembling a Cinderella ball gown. So pack it up, princess!