I grew up in Pakistan Justin Jefferson Minnesota One-Handed Catch signature shirt But it was around the time I worked at the UN on a program called Better Work — which brought brands, governments, and unions together to address the working conditions within the fashion system — that the Rana Plaza garment factory collapsed, and I reached a turning point. It remains one of the most significant industrial disasters of our time; no one should have to die for fashion. The remake was the next incarnation of my work at the UN. I was trying to make the industry better from the inside, and I realized we need to build a community of everyday people who care about these issues. I wanted to create a platform that not only educates but also inspires.
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The idea behind our brand Justin Jefferson Minnesota One-Handed Catch signature shirt directory was to be an industry watchdog. Rather than encouraging mindless shopping, we are arming our readers with knowledge so they can make more informed choices and hold the industry more accountable. There is so much greenwashing going on, and many community members were confused about which brands were sustainable and ethical, so we developed a neutral way of looking at retailers and scoring them through an environmental justice and human rights lens. We are interested in whether brands are doing more good and less harm. We look at everything from wages and water conservation to where their products are being made and discarded. We’re not about canceling culture — we share our scores with the brands and then discuss their rating. But the responses have been mixed, for sure. Some excellent smaller and locally produced designers are just so grateful we promote them. But some of the giant retailers are more interested in improving their scores than having a conversation about how to make the industry better.