Would you rather make Boardwalk Empire Strikes Back shirt a new friend every day, or keep an existing loyal friend for a lifetime? Unless you’re a Golden Retriever (no shade –– we love those fluffy, fun-loving goofballs), you’ll probably end up picking the ride-or-die #BFFL over a revolving door of besties. For the same reason that one trusted ally is worth five fair-weather friends, one repeat customer is far more valuable to a business than several one-off shoppers. Why? Because getting repeat business is harder than ever, and capturing new customers can be up to 25 times more expensive. Customer retention, as it turns out, is the name of the game.
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