According to The New York Times All behavior is a form of communication shirt Brands like H&M and Asos “plan for months” in anticipation of the spike in shoppers they’ll receive during festival season. It’s commonplace for entirely new wardrobes to be purchased by festival-goers, worn once, and tossed away. Festival fashion feeds into the mentality that condemns “outfit repeating,” limiting the possibilities of one’s style. “This creates a sense of constant pressure to buy new items, often not because the new clothes excite us, but simply because we don’t want to be seen wearing the same outfit,” says Morales. This mindset keeps us staring at a closet full of clothes and thinking we have nothing to wear.
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The fashion industry is a major All behavior is a form of communication shirt Contributors to waste and water pollution and the environmental impacts of single-use outfits are particularly troubling. But there are ways to participate in festival fashion while being mindful of the Earth. Below, Morales shares her tips on how to approach this festival season sustainably. First, be open to wearing the same thing more than once. “It’s such a shame when people are frowned upon for being an outfit repeater,” says Morales. Before ordering a new crop top, consider how that can rework your wardrobe. “Add sequins, fringe, patches, and other add-ons to create an entirely new look,” she suggests. “Have a favorite vintage t-shirt? Give it a new look by tie-dying it.” They can take tired jeans and turn them into perfect shorts for the summer, reconfigure a dress into a blouse or crop top, and more,” explains Morales. “There are many ways to rework clothing from what you already own.” Not only is that more eco-conscious than buying brand new, but it will also give you a unique garment. Don’t underestimate the versatility of quality wardrobe staples like jean shorts, mini skirts, and simple dresses. Morales says these are “key pieces” and can be worn in new ways through experimental hairstyling and fun, chunky jewelry.